The Brief.

Create a social marketing and content campaign to grow brand awareness, consideration, engagement and share of voice across Facebook & Instagram. Distribution was still a work in progress, and this would be the core marketing investment as the brand looked to grow its market share from a low base.

The Insight.

This family of gins stood out from the crowd. Beautifully branded and boldly flavoured - it was a real gateway gin. A gin that appealed to a mass audience, not just traditional gin drinkers (particularly Boë Violet). The product was stunning, it just needed to be positioned and communicated effectively.

The Work.

Be Distinctive. We created a social content campaign designed to position Boë as a fun, gorgeous, vibrant gin that stood out in a craft gin market that could often be seen as pretentious and over-serious. Boë was a splash of colour in the market.

We managed copy, design, photography and social film production – creating a huge branded content suite. During our two years in charge of the campaign, the brand grew exponentially. It’s now a market leading gin brand in the UK.

Meet the Family.

We created a small suite of product photography and film to help communicate the distinctive qualities of each flavour.

We offered ‘perfect pour’ guidance, cocktail suggestions and garnish tips in a clean, stylised way.

Make it stand out.

We created an interactive Facebook Instant Experience that allowed people to browse the campaign content, cocktail recipes and brand story in a single integrated user journey.